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New to Childrensalon | Three Brands We Think You’ll Love

At Childrensalon, we’re always on the lookout for new designers to welcome to our family. Labels that, like us, are passionate about childrenswear that’s made to be worn, loved and passed down through the generations. This spring, we’re excited to introduce you to our three of our newest arrivals, who share our commitment to quality, beautiful design and wearability.


Needle & Thread, Age of Innocence and Marlo Kids have arrived in time for a season of sunshine and celebrations. And who better to talk us through each of these designers than our team of expert buyers? They visit the showrooms, see the pieces up close, and learn all about the brands’ stories, ensuring you’ll love every collection just as much as we do.


Image by Childrensalon

5 Feb 2024

Marlo Kids

Why we love it: the Australian designer brings its signature sunshine to our dresses collection.


Special Dresses for Sunny Days

Much like our founder Sybil Harriman, Marlo Kids founder Michelle Mikelsen set out with a particular mission: to create beautiful outfits that would be loved by children and parents alike. “We saw a little bit of our own story in Marlo Kids,” remarks senior buyer Claudia Amatori. “And upon seeing the gorgeous collection, we knew we’d found something special.” Your mini style icons will love this sunny selection of dresses. “We can see this broderie anglaise dress being a must-have for every suitcase this summer. And if they’ve got an al fresco celebration coming up, the fabulous floral embroidery is sure to be a hit with guests.”


Sundress season is on the horizon, and if you’re looking to get a head start on the outfit planning, Marlo Kids has a style for every occasion in her summer social calendar.


Image by Marlo Kids

Age of Innocence

Why we love it: little feet deserve beautiful, comfortable shoes made to the highest craftsmanship standards, and this brand delivers on all counts.

Shoes that Put Their Best Foot Forward

This spring, we’re stepping into the season with London-based footwear designer Age of Innocence and its comfy collection for kids. “Little feet will love the brand’s signature bar shoes,” says Childrensalon’s buying manager, Anca Ungureanu. “They come complete with softly padded leather insoles and a sturdy non-slip outer sole for added grip.” Neutral colourways go perfectly with jeans and dresses, whilst unique fabrics, like sherpa fleece, will add the fun factor to whatever they wear. If their shoe cupboard is looking light in the boot department, this patent black pair ticks a lot of boxes. “They’re easy to slip on and easy to style too, great for those in-between days when the forecast is still a bit chilly.”


What sets Age of Innocence apart is the craft that goes into each pair. “Every style is handmade with the utmost care and finished to the highest standards,” explains Anca. “Childrensalon was founded on the idea that beautiful childrenswear is made with love — naturally, that’s what drew us to Age of Innocence."


Image by Age of Innocence

Needle & Thread

Why we love it: this modern British occasionwear label makes little girls feel like the main character.

The Prettiest, Party-Ready Pieces

Occasion season is one of our favourites. The picture-perfect venues, the party favours and, of course, the opportunity for children to get dressed up in their finery. And there’s nothing finer than a mini-me look from new designer Needle & Thread. In fact, it was the perfectly placed flowers and intricate ruffles that caught the eye of the Childrensalon buying team. “We were so captivated by the attention to detail on each piece,” says senior buyer, Jo Welch. “The delicate embroidery is simply stunning, and the way the embellishments twinkle in the light; it’s like having your own little disco ball.” You’ll also be pleased to know these dresses are dance-floor certified. “The recycled tulle fabric is voluminous but still lightweight, meaning they’ll be able to twirl away to their heart’s content.”


So, whether it’s for the birthday girl or a super-special guest, a party piece from Needle & Thread is guaranteed to make an entrance.


Image by Childrensalon

Discover the New Season

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